Love Island's Chris Hughes reveals bottled water prank

Love Island's Chris Hughes reveals bottled water prank”

And it's very important.

Discussing his personal battle with mental health, Chris opened up: 'I've got personal experience of the benefits of opening up and expressing emotion, which is why I want to work with this incredible charity in its mission to making life less miserable for men across the UK.

The Heart Of The Matter four-piece also retweeted CALM and TOPMAN's #DontBottleItUp video featuring Love Island's Chris Hughes, which parodies male fragrance to convey its powerful message.

But he's now revealed L'Eau de Chris was in fact just a joke.

"With suicide continuing to be the single biggest killer of young men in the United Kingdom, it's vital that we show that it's okay to open up and ask for help if you need it".

CALM and Topman have launched the #DontBottleItUp campaign to show men it's ok to open up. "As a brand with a unique connection to the nation's men, Topman is proud to have worked with Chris in support of this initiative, as part of our long-standing partnership with CALM". 'Our message to all guys is: "however, you open up, just #DontBottleItUp".

The campaign advert, in collaboration with Topman, was meant to reflect YouGov statistics which revealed 84% of men in the United Kingdom said they bottled up their emotions. Chris can't be endlessly milked for tears, so sadly, it's a limited edition product - but we're sure he'll keep it coming with the WTF launches.

He said: "I saw a hypnotherapist a few years ago, my mum helped me afford that and it was my mum who was the first person I spoke to about my mental health issues".

"That was my way of dealing with it, but then I got help and I managed to find different techniques to cope with it". We live in a culture that encourages men to "man up" and bottle things up. There's this whole philosophy that men should man up and stuff, which is the complete opposite to how we feel as people and as a charity, and that's what we need people to understand, that it's okay to feel this way and showing emotion is a strength and not a weakness.

However, despite his demons Chris wants everyone to know there is light at the end of the tunnel and things will get better if you open up. And that's what we're trying to get people to do.

"I found it easier to talk to strangers as such as they don't presume anything, it is like a clean slate and they can really guide you which is exactly what CALM does with their phone lines".

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