Sci-tech

Tamagotchi is back for its 20th anniversary

Tamagotchi is back for its 20th anniversary”

Tamagotchis are coming back to celebrate their 20th anniversary.

.

The miniaturised monochromatic LCD device - that often contained a pet or animal to raise and look after - celebrates its 20th anniversary in the United States next month and to celebrate, Bandai are manufacturing a new line of the gadget with all but its slightly smaller size retaining the exact same look and feel of two decades prior. Like the original Tamagotchi device, the mini Tamagotchi includes six different shell designs from the initial Japanese launch and each one includes six characters.

The mini Tamagotchi devices have been launched with a suggested retail price of £9.99.

The new Tamagotchi will be 20 percent smaller than the original, but will still function like the classic.

"There's a huge trend now with '90s nostalgia, so it fits right in with what we're seeing happening in pop culture", said Liz Grampp, vice president of marketing and brand management at Bandai America, in a phone call with GamesBeat.

If you're not seeing the appeal bear in mind that Bandai have sold more than 82 million units worldwide, and that number's only set to rise when they go back on sale tomorrow.

So aside from being slightly smaller, there's not a lot about the new Tamagotchi that has been updated for the modern age, and that might be its biggest selling point.

Bandai builds on dreams, adds to the fun, and strives to inspire kids of all ages around the world, every day!

Excitement for Tamagotchi's revival first began to circulate this past spring, when Bandai announced the toy would be re-launching in Japan.

All other trademarks are the property of their respective owners.



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