Sport

Knicks jerseys to be sponsored by Squarespace

Knicks jerseys to be sponsored by Squarespace”

Squarespace, the website publishing platform, will be the corporate entity with the retail space on the Knicks uniforms this season, as announced by the team and the company today.

"Jersey sponsorships provide deeper engagement with partners looking to build a unique association with our teams and the additional investment will help grow the game in exciting new ways", he said.

And the irony of the Knicks signing a deal with Squarespace was not lost on some.

"We're excited to have Squarespace as a part of our team".

The change gets rid of traditional home and road uniforms and instead lets the home team choose what it wants to wear while the road team chooses a contrasting uniform. How much Squarespace was paying the Knicks has not yet been reported. "And it's a partnership that we think is important for you guys to be the first patch to be on our uniforms because I think we believe in the same kinds of things".

The logo will begin appearing on the jerseys Friday night, for the Knicks' preseason finale against the Wizards, and continue throughout the season.

The NBA announced previous year it was beginning to sell jersey sponsorships, becoming the first major North American sports league to put partners' logos on players' uniforms.



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