Science

Need More Info? Swipe Up on Snapchat's Context Cards

Swiping up from this More tag will reveal the context card for that location, and here you'll find business reviews, links to restaurant menus, times that locations are open until, phone numbers for stores, etc.

Context Cards display information about whatever Snap you're viewing using information from Snapchat's partners, like TripAdvisor and FourSquare. BlackRock Inc. owned approximately 0.88% of Snap worth $183,805,000 at the end of the most recent quarter.

"The firm's longer-term investment thesis remains predicated on the following: "(1) we believe SNAP shares at current levels are now exhibiting asymmetric risk/reward to the upside, with downside risk of ~6% in our Grey Sky scenario and upside potential of ~39% to our target, (2) it is a scarce asset that offers advertisers access to a coveted younger demographic; and (3) Snap is a margin expansion story with revenue CAGR exceeding cost of sales CAGR".

Snapchat, the image-messaging application with 173 million users, introduced a feature that provides more in-depth information about images shared by users, according to a Snap news post.

The Context Cards also has the information neatly arranged in different cards with each card showing related information.

Context Cards will be available automatically for any Snaps that have been added to the regional Our Story feature or sent with a venue-specific geofilter.

Restaurant and local attraction reviews from critics and customers on TripAdvisor and Foursquare. After that, additional cards may show reviews, maps, and hours of operation. It also ties in with services like Uber and OpenTable, so you can go ahead and book a ride and reserve a table. As of December 31, 2016, on an average, 158 million people used Snapchat every day to Snap with family, watch Stories from friends, see events from around the world, and explore curated content from publishers.

Despite Instagram Stories copying many of its features from Snapchat, it's Facebook's app that has become the popular option for users.

SNAP has been the subject of a number of research reports.



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