Porsche launches subscription program for sports cars and SUVs

Porsche launches subscription program for sports cars and SUVs”

The higher tear mixes the Launch auto with their high-performance versions, while also including the magical 911 and the Panamera.

Porsche Passport rolls out in the U.S., offering a subscription service which gives on-demand access to a range of 22 different Porsche cars for a fixed fee. Cadillac GM, -1.32% announced earlier this year it was offering its vehicles for a flat monthly fee of $1,500, which includes similar amenities: a concierge to deliver the auto, a mobile app to reserve it, and access to various models.

The cheapest of two membership plans, called Launch, comes for a not inconsiderable monthly subscription fee of $2,000 (£1,500).

The "Accelerate" membership plan costs $3,000 (£2,270) a month and gives users access to 22 different Porsche variants such as the 911 Carrera S, Panamera 4S, Macan GTS and Cayenne S E-Hybrid in addition to vehicles included in the Launch subscription package. Catering to customers' desire to experience our sports cars in new ways is a part of our core strategy.

Currently, the subscription service is being piloted in Atlanta, Georgia where Porsche North America is based. "With Porsche Passport, we now offer our customers a simple and flexible driving solution at their fingertips". To apply, you'll have to download the Porsche Passport app available on Apple and Android devices and go through the application process. A one-time activation fee of $500 is required while membership is dependant on a credit and background check. Users can schedule same day or future vehicle exchanges through the Porsche Passport app. There are no such things, so, just like those millennials who want to steer clear of owning a vehicle, this program might determine certain Porschephiles to enjoy the crest without the ownership frame.

Clutch's technology platform will manage customer interaction as well as the end-to-end service delivery for Porsche Passport.

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