Economy

Southwest Airlines Announces Plans to Launch Service to Hawaii

Southwest Airlines Announces Plans to Launch Service to Hawaii”

For Southwest, the best way to keep its customers loyal is to fly to the places they want to go.

The Dallas-based carrier, known for its "bags fly free" and no-fee policies, said it wasn't ready yet to identify the mainland-Hawaii routes it will fly, but said its large presence in California is an indication that some of the service will come from there. In June United, announced it would add more capacity, especially from Denver, Los Angeles and San Francisco, and Hawaiian Airlines has said it plans to use new Airbus A321neos next year to add new West Coast routes, including to cities that might not have been profitable with less fuel efficient airplanes.

Since Southwest Airlines began to challenge the established major airlines in the 1990s, the low-cost carrier has forced its competitors to lower fares in what industry insiders call "the Southwest Effect". David Ige, who shared his welcome with Southwest Employees.

"The unmatched combination of our people and low fares with nothing to hide will be a game-changer", said airline president Tom Nealon.

This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements involve risks, uncertainties, assumptions, and other factors that are hard to predict and that could cause actual results to vary materially from those expressed in or indicated by them.

On Wednesday, Chairman and CEO of the airline, Gary Kelly announced plans for the company to submit an application with the Federal Aviation Administration (FAA) to begin service to the state next year. In addition, Southwest said it is considering nonstop flights to neighbor islands. "For much of California, Hawaii is closer than Florida so it would make sense for us to go there". Company officials said they could not say yet when the service will begin.

Southwest coined Transfarency® to describe its purposed philosophy of treating Customers honestly and fairly, empowering them to expect a reliably low and uniquely flexible fare from purchase through journey. The airline stated that they have been studying pricing on Hawaii routes for a while and believe they will be able to charge less than others.

Watterson said the airline, which is the first operator for the Boeing 737 MAX 8 aircraft, will use those 175-seat planes for Hawaii service. In 2014, the airline proudly unveiled a bold new look: Heart.

The DMN reports that Southwest plans to start selling tickets in Hawaii in 2018, but the first flight might not launch until 2019.

The airline anticipates beginning flights to the Pacific islands next year. Later that year, Southwest began flying to Mexico and the Dominican Republic.



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