Sci-tech

Target Expands Google Express Offer Nationwide

Target Expands Google Express Offer Nationwide”

Better yet, Google Assistant's shopping ability is being expanded soon.

By expanding Google Express nationally, more guests will be able to shop Target's assortment, including exclusive brands that are only available at Target.

The big-box retailer is among several that are deepening their relationships with Google's voice-activated shopping platform in a battle for market share against Amazon's Alexa-enabled devices.

In August, Walmart unveiled plans to rollout a similar voice-activated shopping via Google Express and Google Home tools for its 4,700 US stores and its fulfillment network "to create customer experiences that don't now exist within voice shopping anywhere else", including choosing to pick up an order in store (often for a discount) or using voice shopping to purchase fresh groceries across the country.

Target and Google teams will collaborate on creating innovative digital experiences using voice and other cutting-edge technologies to elevate Target's strength in style categories such as home, apparel and beauty. In addition, in 2018, Target shoppers will be able to link their Target.com and Google accounts, so the service will remember all their favorite items. Beginning next year, RedCard holders will be able to get 5% off most purchases and free shipping, or purchases can be made available for pickup within two hours.

In tandem with Target's roll-out on Thursday, Google has also unveiled plans to grow the number of ways customers can use the Google Assistant. Currently, Google Home and Assistant on Android TV are the only places where you can place orders, but "soon", it will go live on Android and iOS devices with the Assistant.

Google previously charged $10 a month or $95 per year for Express, but recently dropped its membership fee for the service as it struggled to keep pace with Amazon's growth.

In essence, the arrangement represents an expansion of Target's existing use of Google Express. According to Forrester Research, 12 percent of shoppers own some voice device like Echo or Google Home.

The Target team up comes just after a similar partnership with Walmart and Google. He believes that voice shopping will be more prevalent in the next few years.

This will include using voice command to pick up orders in store and using voice shopping to purchase fresh groceries, he said.

Today, for example, shopping for dry goods like coffee and paper towels through voice-enabled devices is more easily accomplished than picking out an outfit, where there are many more factors involved. But Target is aiming to ideal the response to shoppers telling the Google Assistant, "Google, find me a red dress".

Like many retailers, Target has been offering more shopping options.



Like this

Latest


12 October 2017
Italian woman granted sick pay to look after ill dog
Looking after a sick pet constitutes "serious personal grounds" for time off work, an Italian court has ruled. The court agreed with its arguments and made a decision to pay the holiday for family or personal reasons.

12 October 2017
Buy Netflix because of its wonderful power to raise prices: Bernstein
Chicago Equity Partners Ltd Limited Liability Company stated it has 102,415 shares or 0.41% of all its holdings. Finally, Wedbush restated a "sell" rating on shares of Netflix in a research report on Wednesday, August 9th.

12 October 2017
Hyperloop One Is Proud to Announce Its Virginity
Projected journey times in the final system are expected to include Edinburgh to London in 50 minutes, and LA to San Francisco in 30 minutes.

12 October 2017
United Kingdom to conduct next clean energy auctions worth GBP557m in 2019
Low-carbon innovation is at the heart of the government's approach, climate change and industry minister Claire Perry said in a written statement to parliament.

12 October 2017
California Wildfires Blamed For 17 Deaths; High Winds Forecast
Social media flooded with photographs and videos of the neighborhoods that I once knew, now leveled and reduced to rubble. Santa Rosa police on Tuesday issued an urgent evacuation warning for anyone remaining in the Oakmont neighborhood.

12 October 2017
Motion poster of Kapil Sharma's 'Firangi' released!
Firangi is an upcoming Historical Period Drama Comedy film set in the year 1920 and it's being directed by Rajiv Dhingra. Kapil Sharma , who is gearing up for the release of his upcoming film, shared the motion poster of Firangi on Twitter.

12 October 2017
Analysts Recommendations Noble Corporation plc (NE)
The investment managers in our partner's database now possess: 228.01 million shares, up from 224.47 million shares in 2017Q1. The Altman Z-score depends on five financial ratios that can be calculated from data found on a company's annual 10K report.

12 October 2017
Western Digital: MAMR hard-disk paves way for 40TB drives by 2025
Western Digital's MAMR technology is expected to offer more than 4 terabits-per-square-inch over time. Western Digital has been quietly investing in MAMR for about eight to nine years.

12 October 2017
Trump Ignorantly Thinks the Stock Market Reduces Government Debt
In Trump's fractured mind, the stock market is part of a big pile of money that is used to pay the national debt. Trump appeared not to know how the debt works.

12 October 2017
Antonio Conte set to provide clarity on N'Golo Kante injury
One of football fans' main fears is that a key man will go away on global duty, only to come back injured. Morata picked up a hamstring issue in the loss to Manchester City just before the two-week global break.



Recommended