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Your Movies, Together at Last: Announcing the launch of MOVIES ANYWHERE

Your Movies, Together at Last: Announcing the launch of MOVIES ANYWHERE”

For several years now, Disney has been the only Hollywood studio with a digital movie locker worth using, but a host of other industry heavyweights have now jumped on board to launch an expanded version of the service called Movies Anywhere.

Conceptually, Movies Anywhere appears to be the common-sense solution consumers should have had years ago.

"The magic really happens when you link to retailer accounts because you get to see that whole collection come together", Gilford said.

Six years later, physical disc sales remain in secular decline, according to the Digital Entertainment Group, the industry consortium that tracks revenues and also supports UltraViolet.

Consumers can also buy new digital movies on the app through Movies Anywhere retailers and redeem codes from DVDs or Blu-ray Discs they have purchased to gain immediate access to more digital movies.

Movies Anywhere allows consumers to have up to five subaccounts, in addition to the master account. Subaccounts can have personalized recommendations and restrictions, allowing the master account holder to ban access to "R"-rated films for a child, for instance". Two viewers can watch the same title on different devices at one time, and up to four viewers can stream different content on different devices at the same time. Activate and connect your account with one of these participating digital retailers- Amazon Video, Google Play, iTunes or Vudu -and you'll receive a digital copy of both Sony Pictures' "Ghostbusters" (2016) and Twentieth Century Fox's "Ice Age". Hollywood has not always been quick to understand what consumers actually want or need when it comes to digital movie purchases, but it looks like Movies Anywhere is the best attempt yet. Connecting with a second gets free copies of Big Hero 6, Jason Bourne and The LEGO Movie. That service flailed due to a poor customer experience and lack of adoption on the part of big digital retailers like Apple. Movies Anywhere now offers support for devices including Amazon Fire; Android devices and Android TV; Apple TV; Chromecast; Apple's iPhone, iPad and iPod touch; and Roku. The tagline is "Your movies together at last". The studios' download-to-own business has been outflanked by the easier-to-use subscription VOD services, from broad-reach ones such as Netflix and Amazon Prime to more movie-oriented movie-niche players like Turner's FilmStruck. The service is not yet on game consoles.

"We are going to continue to evolve".

While the service - which is wholly separate from Disney's planned OTT streaming services - is owned by Disney, it has an advisory committee with representatives of the other studios. A press release announcing the launch said the goal is a "simple, seamless digital entertainment experience across platforms". It's general manager Karin Gilford told THR that it is in talks with Paramount and she "hopes they will join us". "Movies Anywhere means that consumers never have to remember where they purchased a film or which device they can watch it on, because all of their eligible movies will be centralized within their Movies Anywhere library and available across platforms through the Movies Anywhere app and website and also available at their connected digital retailers".



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