Economy

Pizza Hut delays notifying customers' of data breach

As to the impact of the security breach, Pizza Hut believes "less than one percent of the visits" were affected.

According to the email, shared on social media by some recipients, affected customers placed orders on the company's mobile app or website between the morning of October 1 and midday on October 2.

Pizza Hut has come under fire for failing to notify affected customers for two weeks after discovering a data breach that exposed credit card details.

A call center operator told McClatchy that about 60,000 people across the US were affected. Pizza Hut and its "external cybersecurity consultants" identified name, billing zip code, delivery address, email address, and payment card information (account number, expiration date, CVV numbers) as being compromised. The company was hacked on October 1st and 2nd, but waited almost two weeks to inform customers that their private data had been compromised.

Nicola Fulford, head of data protection and privacy at tech specialist law firm Kemp Little, noted that the Information Commissioner's Office advises organisations to report personal data breaches that may cause "serious harm" to individuals affected by data breaches. Pizza Hut is offering anyone affected by this one year of free credit monitoring through Kroll Information Assurance. You have until January 11 to register for the credit monitoring service, the notice said. Ensuring call centre and customer support staff are geared up to respond with key facts and how customers can protect themselves and their data, goes some way to demonstrating the company has customers' interests at the heart of the breach.

Javvad Malik, security advocate at AlienVault, said "compared to many recent breaches pizza hut detected the breach relatively quickly and so limited the number of customer card details stolen. We value the trust our customers place in us and while we were able to address this incident quickly, we regret that this happened and apologize for any inconvenience this may have caused", Terfehr said. Suggestions that the full extent of the breach took time to uncover or that law enforcement delayed the announcement need clarifying.

There are different standards in 48 states and US territories for how and when a hack needs to be disclosed.

Correction: An earlier version of this story refered to the initial customer notice as a press release.



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