Economy

Maruti Dzire sales cross 1 lakh units in less than 6 months

Maruti Dzire sales cross 1 lakh units in less than 6 months”

Maruti Suzuki says that almost half of the new Dzire customers are first time vehicle buyers. The diesel Dzire runs 28.4 km/litre (6.8 per cent improvement compared to its predecessor) while the petrol version can cover 22 km per litre and has seen a 5.5 per cent improvement, largely due to 105 kg weight reduction.

Sales of the new Maruti Suzuki Dzire have crossed the 1 lakh unit mark. The new Dzire takes the brand to a whole new level - an authentic sedan designed for the young, aspirational and indulgence seeking Indian customer.

It's been about five years since the launch of the Maruti Suzuki Ertiga and the MPV, or as the carmaker likes to call it, the Life Utility Vehicle (LUV), is set to receive a generation upgrade in India.

First launched in 2008, Dzire happens to be Maruti's second most sold auto, after the bestseller Alto, and generated as much as 14 per cent of domestic sales.

Dzire with roomy interiors and new features was well received in the market and has been posting healthy sales since its launch.

The new Dzire is wider by 40 mm and has enhanced shoulder room in front by 20 mm and rear by 30 mm.

Based on the company's HEARTECT platform that also underpins premium hatchback Baleno, the new Dzire is pitted against Ford Aspire, Volkswagen Ameo, Tata Tigor and Hyundai Xcent in its segment.

Some of the features available on the new Dzire include a SmartPlay infotainment system with Android Auto, Apple CarPlay and Mirror-link connectivity, automatic climate control with rear AC vent, parking sensors with rear view camera, ABS with EBD and airbags among others. This shows a paradigm shift of the Indian customers who is now opting for a sedan as their first vehicle.



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