Netflix Audience to Get Measured by New Nielsen Tracking Service

Netflix Audience to Get Measured by New Nielsen Tracking Service”

Nielsen now believes that its measurement tools can determine Netflix viewership, as the company told NPR's Morning Edition in an interview.

Netflix likes to stay coy about exactly how it leverages its user data when deciding which programming to green-light.

The latest move, however, should provide a better window on how shows are performing on Netflix relative to other programming on the streaming service.

Audience measurement company Nielsen said on Wednesday that it's finally able to track how many people are watching Netflix shows like Stranger Things and The Crown, as well as licensed content streaming on Netflix, potentially unlocking a key data set that has thus far eluded the rest of Hollywood. Subscribers can see data on Netflix viewing for non-subscribing networks and studios. Last year, NBC executives released some Netflix ratings data from a company called Symphony Advanced Media, which similarly used audio fingerprinting technology from a panel of 15,000 people who downloaded a special app. Some entertainment executives have criticized the company as being a relic of the channel-surfing era while more viewers take to streaming content. The new service adds more granular data, so that subscription video-on-demand audiences become as transparent as TV-watching audiences. There are about 12,000 shows that appear on Netflix that have not been measured in the past. Netflix's "The Defenders", "Fuller House" and "House of Cards" have comparable viewership numbers to top shows on cable and syndicated network TV, according to Nielsen.

That's slightly less than the average viewership that CBS's "Big Bang Theory" got in syndication, about 7.4 million viewers the week of September 25. When a company like Netflix releases a season's worth of episodes on a single day, that show's fans watch an average of four and a half episodes in a day.

"Fuller House", which had its season premiere in September, and "House of Cards", which had its season premiere in May, had about 4.6 million viewers for their season premieres, about the same as the MLB Wildcard game between the the Colorado Rockies and the Arizona Diamondbacks on October 4. Unlike Nielsen's TV measurement, the product doesn't churn out ratings overnight; delivery time is typically more than a week.

Nielsen does not yet report on other over the top services like Amazon and Hulu.

Like this



18 October 2017
Quebec bans niqab for public services with neutrality law
But legal experts and mayors across the province have questioned how such an exemption, and the law itself, would be implemented. Quebec resident Zayneb Binruchd, 21, says she would rather stay home than be forced to take off her niqab to ride a bus.

18 October 2017
CMPD takes part in nationwide operation to combat human trafficking
The FBI is working with Child Protective Services to conduct a forensic interview and secure safe placement of the children. The FBI said countless traffickers have been arrested, more than 30 of whom are serving life sentences for their crimes.

18 October 2017
Bulls suspend Bobby Portis 8 games after fight with teammate Nikola Mirotic
Mirotic , 26, suffered a concussion and facial fractures after a physical altercation with fellow forward Bobby Portis . He finally prolonged his time with the Bulls, signing a two-year contract worth 27 million dollars.

18 October 2017
Nexus Investment Management Inc. Modifies Its Ownership in Suncor Energy Inc. (SU)
TRADEMARK VIOLATION NOTICE: This story was originally published by Dispatch Tribunal and is owned by of Dispatch Tribunal. SUNCOR ENERGY is a world leader in mining and extracting crude oil from the vast oil sands deposits of northern Alberta.

18 October 2017
Arsenal encouraged as they track AC Milan striker Andre Silva
Arsenal has spent money only for Alexandre Lacazette, £46.4m. " I think it is right that he has extended for two years ". The duo have so far failed to agree new deals with the club and are expected to leave for free next summer.

18 October 2017
Tory MP Douglas Ross skips welfare vote to referee football match
A spokesman for the Scottish Conservatives said: "There will be many Scottish Conservative representatives in this debate". Ross is a qualified professional assistant referee who officiates in Scottish Premiership matches.

18 October 2017
Body of missing NY police diver found
Fort Erie Fire Department chief Ed Melanson said his crews were ready to assist for as long as they were needed. It posted an image of the Buffalo, N.Y., Police crest masked with a band of black tape bearing Lehner's name.

18 October 2017
Next Weeks Broker Price Targets For Liberty Global Plc (NASDAQ:LILA)
Liberty Global plc - Class A Ordinary Shares (NASDAQ:LBTYA) has declined 3.90% since October 18, 2016 and is downtrending. Stonerise Capital Management Llc holds 8.74% of its portfolio in Global Eagle Entertainment Inc for 1.33 million shares.

18 October 2017
Demi Lovato Discusses Eating Disorder, Shares Before-and-After Photo
The singer chose to open up to her fans in an exclusive documentary recounting all her personal struggles for the first time. Demi Lovato is open about her battle with an eating disorder .

18 October 2017
Sessions won't disclose Trump conversations
But Sessions said the errors of Comey's handling of the Clinton email case can't be overstated. It was yet another line of questioning Sessions refused to answer.