Sci-tech

Snap and NBCUniversal to open TV studio for mobile programming

Snap and NBCUniversal to open TV studio for mobile programming”

The companies said NBC Sports will continue a partnership with Snapchat and Buzzfeed to create videos on Discover during the 2018 Winter Olympics in South Korea.

Maggie Suniewick, president of NBCUniversal Digital Enterprises, told the publication that other platforms just want access to clips from existing NBC shows but Snapchat is pushing to create "something new and different for different audiences". Shows, as it's known, launched a year ago, but it's the first time an original scripted show will debut on the platform. The studio will produce scripted content like situation comedies and dramas.

The JV's first production partnership is with Mark and Jay Duplass's creative shop Donut, which was founded earlier this year to collaborate with platforms and brands to create entertainment content. The Duplass Brothers have produced, written, directed and acted in numerous film and TV series, including the recent HBO series, Togetherness and Room 104.

Mark Duplass, creative director of Donut, pointed to one of the core challenges in his official quote in the press release announcing the venure. Snap head of content said at the time that mobile was "complimentary to TV".

The studio will be owned equally by NBCUniversal and Snap. "We'll try to not to fuck it up". Since then, NBCUniversal has worked with Snap to develop and produce a number of Shows across a variety of genres, including entertainment news (E!'s The Rundown) and the first daily news Show for Snapchat (NBC News' Stay Tuned).

In August, Snap said the "Stay Tuned" news show drew more than 29 million unique total viewers since its launch in July, and that more than 40 percent of viewers watched the show at least three days a week, showing potential for publishers to reach younger audiences on Snapchat. This includes the Emmy nominated version of NBC's "The Voice" for Snapchat. Additionally, NBCUniversal made a strategic investment of $500 million in Snap as part of its initial public offering.



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