Economy

Burger King launches powerful anti-bullying ad

Burger King launches powerful anti-bullying ad”

A new video from the fast-food chain takes on the issue of bullying by comparing it to a pummeled hamburger.

Burger King didn't release details about what its anti-bullying campaign will entail or how the video will be used to spread its message. Then, it shows what it says is the scene in one of its eateries in which diners appear to express indifference to a boy who's being physically harassed and teased several feet from them.

Burger King says the customers are real, but the bullies and victim were portrayed by actors. After every high schooler tells his or her story to the camera, an unsettling statistic flashes across the screen: "30 percent of student worldwide are bullied each year".

The ad is timed to come out during National Bullying Prevention Month.

In the course of its experiments 95% of customers reported their badly beaten bun to staff before chowing down, but a mere 12% had the courage to intervene and ride to the bullied boy's rescue. The video shows what happens, as some patrons are more likely to speak up about a damaged sandwich than the bullying happening in front of them.

Nicholas Carlisle, chief executive and founder of No Bully, said: "We know that bullying takes on many forms, physical, verbal, relational and online". "Our partnership with the BURGER KING® brand is an example of how brands can bring positive awareness to important issues". Visit NoBully.org to learn how you can take a stand against bullying.

Burger King has also tackled the issue of bullying in the past, albeit from the other side.

Burger King says it wants its position to be clear.



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