New York Yankees invest in trio of esports companies including Echo Fox

New York Yankees invest in trio of esports companies including Echo Fox”

One of the most iconic organizations in professional sports is entering the world of esports.

The young esports industry has been making lots of headlines lately.

The Yankees add to this trend with their partnership with Vision Esports, which will see the two organizations create and manage an "ecosystem" of esports properties that include Echo Fox, Twin Galaxies, and Vision Entertainment. The partnership allows the Yankees to enter esports in League of Legends, the first-person shooter market and the fighting game community through Echo Fox.

Vision Esports' partnership with the Yankees also comes one day after Echo Fox reportedly secured a spot in the upcoming franchised NA LCS.

It's a game South Africans aren't too familiar with, but the New York Yankees are easily the sports' most iconic team and their symbol has become one synonymous with snapback peak caps.

Vision Esports is led by General Partners including Stratton Sclavos, a former San Jose Sharks co-owner. For the Yankees, they will use their marketing, sales and partnership experience to help esports companies. The philosophy, it expands, includes seeking to maximise revenue opportunities for advertising, media and broadcast rights, sponsorship, merchandise and ticket sales, naming rights and content programming.

Since its creation in 2015 by three-time National Basketball Association champion Rick Fox, Echo Fox has fielded teams in several competitive scenes.

The New York Yankees are the latest professional team to dive into the world of competitive video gaming.

"We look forward to exploring synergies between the Yankees and all of our portfolio companies to maximize the opportunity for a successful esports ecosystem for teams, players and fans", Stratton Sclavos, General Partner at Vision Esports, said in the statement.

Echo Fox, owned by retired National Basketball Association player Rick Fox, fields teams in League of Legends, Vainglory, H1Z1, Call of Duty, Gears of War 4, and various fighting games. The organisation has, in past, worked with Guinness World Records on gaming-related records, and is now both a collection of records and player rankings for esports.

Vision Entertainment is a producer of original esports content, in both scripted and unscripted formats.

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