New Xbox One X commercial premieres this Sunday

New Xbox One X commercial premieres this Sunday”

The previous teaser to drop to ramp up hype for the Xbox One X challenged players to "feel true power", now the newest video wants players to feel the power in a way that gets a little vein-ey. This kicks off this weekend with a campaign in the United States called "Feel True Power". "Feel True Power" represents that the experience isn't just about what you see, but also what you feel", wrote Craig McNary, Director, Integrated Marketing at Xbox. Today, we received some more good news as it looks like the Xbox One X will have a new boot-up screen.

On Sunday, October 22 at 4 p.m. PT, the official box YouTube channel will reveal an exclusive preview of the commercial before it airs during The Walking Dead season premiere at 9 p.m. PT, and also during the Atlanta Falcons vs. The Microsoft Xbox One X TVC shows the difference games that will feature Xbox One X enhancements. New England Patriots NFL game on "Sunday Night Football" - kick-off is at 5:30 p.m. PT.

There have been some speculations regarding whether or not the Xbox One X will allow Microsoft to close the gap with Sony and it seems that that might now be possible even with the enhanced hardware that the 4K capable Xbox One X has to offer.

This is the case because the 4K game assets for select One X games are already available for download to owners of existing Xbox One consoles such as the Xbox One and One S models (the latter of which comes with 4K UHD Blu-ray playback and 4K game upscaling, check out our review of it here).

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