Economy

United Kingdom gambling sites must remove ads targeting children, regulators demand

United Kingdom gambling sites must remove ads targeting children, regulators demand”

The UK Gambling Commission (UKGC), along with three other regulatory agencies, has sent out a firm warning to the country's licensed online gambling operators, telling them that they must immediately stop advertising to children, regardless of whether or not the ads have been intentional.

Some of Britain's biggest betting operators are promoting games using popular fairytale characters to appeal to children, without violating Gambling Commission rules.

United Kingdom regulatory and licensing stakeholders have sent a joint-letter to online gambling operators demanding that adverts 'appealing to minors" be "immediately removed' from websites and active marketing inventory (media, affiliates and third parties).

Four gambling Industry watchdog organisations have issued a joint letter to gambling operators across the United Kingdom asking them to withdraw any advertisements that might appeal to children from their websites, following a Sunday Times investigation.

Operators are ordered to immediately remove all ads for such games from their sites and from third party media vehicles.

"The use of particular colours, cartoon and comic book images, animals, child- and youth-orientated references and names of games such as "Piggy Payout", "Fluffy Favourites", "Pirate Princess" and "Jack and the Beanstalk" are likely, alone or in combination, to enhance appeal to under 18s", the letter sent to more than 450 online gambling operators says.

The included a free-to-pay mode in their products, which required no age verification, and was used to introduce children to the whole concept of gambling, the paper said.

The Remote Gambling Association signed the letter with some of the highlights saying that the two games in question are unacceptable especially with more than 450,000 children in Wales and England.

Simon Blackburn, Chair of the Local Government Association's Safer and Stronger Communities Board, said: "Councils have previously called for greater restrictions on gambling advertising to protect children and we are pleased to see the steps taken by the Gambling Commission and the Advertising Standards Authority".

"We are concerned about the effects of children and young people being exposed to gambling advertising due to the pre-watershed exemption for live sporting events", Matt Zarb-Cousin said.



Like this

Latest


24 October 2017
Iditarod names musher in dog doping case
Seavey, who was not among the mushers who signed the finishers club statement, won the Iditarod in 2012, 2014, 2015 and 2016. A drug testing team took urine samples from Seavey's team about six hours after they had finished the race.

24 October 2017
Automatic Data Processing (ADP) Stake Decreased by Principal Financial Group Inc
Currently, 741.4 million total shares are owned by the public and among those 734.52 million shares have been available to trade. The company reported $0.86 earnings per share (EPS) for the quarter, topping the Zacks' consensus estimate of $0.76 by $0.10.

24 October 2017
Preliminary EF-1 Tornado Damages Riverwind Casino
The Riverwind Casino was affected by the storm, with part of the roof ripped off and guests of the venue evacuated to safety. National Weather Service officials estimated that up to four tornadoes may have touched down Saturday night.

24 October 2017
Philippe Coutinho says Liverpool did not follow Jurgen Klopp's instructions against Tottenham
Liverpool have shipped in 16 league goals already, worryingly 15 have been conceded away from home. As a defender, you will make mistakes but these lads are making too many.

24 October 2017
Torch Lit for PyeongChang Winter Olympics in Greece
Roughly 7,500 torchbearers are expected to run across nine provinces and eight major cities. Both the Greek hosts and Bach wholeheartedly wished great success to the PyeongChang Games.

24 October 2017
Kathy Griffin Wears Trump Mask in Comedy Comeback After Beheading Photo Controversy
The attorney also questioned why Griffin was going after her and not any other the male attorneys who represented her. Lisa Bloom and Kathy Griffin were seen in a press conference together.

24 October 2017
Nokia 7 and Nokia 2: Here's everything we know
Some folks believe that device will be the Nokia 7, which, as previously mentioned, was unveiled in China less than a week ago. As of storage, it comes with 64GB onboard storage and also has a microSD card slot that allows expanding storage up to 128GB.

24 October 2017
Nintendo Switch Supports Nintendo GameCube Controller With Adapter In Latest Update
To get one of these if you don't already have one, you're probably going to have to look to re-sellers on websites such as Amazon. Plus if people like using it for Smash Bros . maybe they'll start using it for games like Pokken Tournament .

24 October 2017
Woman captures flasher on video, cops nab him in 48 hrs
She filmed the act and handed over the clip to Government Railway Police (GRP) officials who arrested him early on Monday. The police is now gathering details of his background to ascertain if he has previous criminal cases.

24 October 2017
NIA detains Hizbul Mujahideen chief's son
Sources said Yusuf had accepted money transferred via Western Union by Aijaz, who is on the run. He was apparently referring to the terror-funding cases involving top separatist leaders.



Recommended