Science

Apple Is Buying Wireless Charging Company PowerbyProxi

Apple, the world's biggest technology company, has bought New Zealand wireless power developer PowerbyProxi for an undisclosed sum.

Apple has been slow to adopt the technology, lagging behind its biggest rival Samsung and other mobile phone companies that have offered wireless charging in some of their devices for several years. There are no details on exactly how much Apple paid for the company. Apple usually don't confirm any acquisition directly but this time Dan Riccio, Apple's senior vice president of hardware engineering has confirmed the deal. The company's designs and IP are used in many consumer and non-consumer applications around the world. PowerbyProxi director Michael Pachos, who is also on the SVIC board, declined to comment on the sale to Apple, but did congratulate the PowerbyProxi team on his Linkedin page saying "I am proud to have been an investor and board member of PowerbyProxi". Its 100W modular wireless charging system has a power transfer efficiency of 90 percent, according to the firm, and when combined with its wireless data system can be integrated with vehicle control systems, Ethernet networks, and other devices. The company was founded in 2007 by Fady Mishriki and makes small Qi wireless charging standard products.

Apple recently announced its own AirPower accessory, which it said would simultaneously charge up to three devices, including new versions of the Apple Watch, iPhone and AirPod charging case. Only the iPhones 8, 8 Plus and X work with the mat. Yesterday Apple confirmed an earlier report by New Zealand website Stuff, about the acquisition of the company.

Apple Store in Santa Monica.



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