Your Next Southwest Flight Could Include a Live Concert (Surprise?)

Your Next Southwest Flight Could Include a Live Concert (Surprise?)”

Who says flying isn't fun anymore? An announcement video from the airline shows Devin Dawson, a U.S. country musician, surprising his captive audience with an impromptu gig as he takes over the first couple of rows of the flight. Because they're apparently sadists, the people at Southwest Airlines have chose to combine both of those things into a hellish new campaign.

The two companies paired up before to launch a variety of pop-up promotions onboard the airline.

Perhaps the most popular aspect of the agreement is the continuation of the Live at 35 in-air concert series, as well as the Opry at the Southwest Porch at Bryant Park series of summer concerts.

Yesterday, Billboard broke the news that some Southwest Airlines flights will have "pop-up shows". As celebration of the announcement, Devin Dawson played a show for passengers on a Southwest flight from Nashville to Philadelphia.

After the concert, the singer strolled the aisles and gave out souvenir guitar picks as well as compact discs to his audience.

Upon arriving in Philadelphia, Dawson commented on his airborne performance, "That was a little bit different than what I usually do every day".

Southwest Airlines has sealed a deal with Warner Music Nashville to provide in-flight live music to their airline because air travel isn't torture enough. You know, some people don't really enjoy flying; some people get very nervous and don't like it.

Earlier this year, Andy Grammer performed onboard the airline and Southwest shared the video.

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