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USA plant-based foods lobbyists get notable new member

USA plant-based foods lobbyists get notable new member”

The Campbell Soup Co. has become the first major food company to join the Plant Based Foods Association, a trade group established previous year representing more than 80 of the nation's leading plant-based food companies.

More US trade-body news has caught the eye today (30 October). The Plant Based Foods Association, set up just 18 months ago to promote the growing category in the United States, has attracted a major new member.

Campbell hopes the partnership with PBFA will help it expand access to its plant-based offerings and it seems like the company is on the right track.

In any case, Campbell's move is another signal the members of the so-called "Big Food" have realised consumer demand for meat, dairy and eggs in the USA is, if not in freefall, then certainly easing as more shoppers look to eat more plant-based foods.

One of the latest launches from the company is Bolthouse Farms Plant Protein Milk, made with pea protein.

It also follows Campbell's move earlier this year to quit the United States food industry's largest trade body, The Grocery Manufacturers Association, after "finding ourselves at odds with some of [its] positions".

"We are thrilled to have Campbell join our membership", said Michele Simon, executive director of The Plant Based Foods Association.

The plant-based food sector has started to explode in recent years, and there are no signs that consumer demand or interest will slow down anytime soon. "With their leadership, the plant-based foods sector is certain to grow even faster". On the basis of product, this report displays the production, revenue, price, market share and growth rate of each type, primarily split into Legumes Cereals Nuts Seeds Other On the basis of the end users/applications, this report focuses on the status and outlook for major applications/end users, consumption (sales), market share and growth rate for each application, including Supermarkets and Hypermarkets Specialist Retailers Online Retailers Other If you have any special requirements, please let us know and we will offer you the report as you want.

The New Jersey based manufacturer of brands including Pepperidge Farms, Prego, and Swanson announced earlier this year that it was exiting the Grocery Manufacturers Association over differences on the labeling of genetically modified ingredients.



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