Science

Amazon brings augmented reality feature AR View to Amazon app

Amazon brings augmented reality feature AR View to Amazon app”

The big difference between them lies primarily in the approach. The platform, designed to be part of iOS 11, aims to take Apple's installed iPhone base and enable developers to create augmented reality apps. Not the end user, mind you - the end consumer. Tap the camera in the Amazon app and then tap AR View to browse products in AR. Amazon didn't share any plans to expand to Android phones.

AR View from Amazon is significantly different from ARKit from Apple or from Google ARCore.

The company just announced a new augmented reality (AR) functionality for the Amazon App that will give shoppers a chance to envision real-world products around their homes before deciding to buy them. By that I mean, since the beginning of this most recent augmented reality hype craze, the vast majority of apps and experiences have focused on placing objects in one's own home for preview before buying. Amazon's implementation is similar to brands such as IKEA's, which is also using Apple's ARKit to power its augmented reality furniture visualisation features.

Once you open the updated Amazon app, tap the camera icon usually used for scanning barcodes and then select AR View. The feature lets you check whether furniture and home décor will work inside your own room, avoiding disappointment when your delivery arrives.



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