Children to be banned from Virgin Voyages' first cruise ship

The first of three ships from Virgin Voyages, the cruise line introduced by Richard Brandon's mega-business group a year ago, will be a far cry from the industry's standard family-friendly lines.

Rendering of front of ship.

In addition to the cruise's adults-only theme, McAlpin said the ship itself will be "inspired by superyachts" and feature balconies - or "sea terraces", as he calls them - on 86 percent of the passenger cabins. They were joined by Fincantieri's Alberto Maestrini and Bain Capital chairman Stephen Pagliuca to weld ceremonial coins into the keel.

The company also debuted the first glimpse of the ship's unique livery, featuring a silvery-grey hull with smoked glass and red.

It has already been announced that Miami will be the home-port of the first Virgin Voyages ship.

Virgin Voyages" first fleet will be known as the "Lady Ships", a play on the term "your ladyship, ' giving a nod to Virgin's British heritage. The livery was conceptualized by Ben Christie and David Azurdia from the multi-award-winning Magpie Studio in London. RWD from Beaulieu England, who are leaders in super yacht design, created the iconic red Virgin funnel of the vessel.

Virgin Voyages is looking to do things differently.

A mermaid image with the Virgin logo will adorn the bow of Virgin Voyages ships.

The ship's bow will feature a mermaid design, inspired by figureheads on historic sailing ships, by London-based artist Toby Tinsley.

They will be the first in the industry to partner with the clean energy start-up, Climeon to effectively turn heat waste into energy, saving stacks of Carbon dioxide and making our ships as ocean friendly as possible.

The final announcement from Virgin Voyages is that it is now "open for business" at

Virgin Voyages is now accepting "fully refundable" deposits of $500 to reserve spots for its upcoming cruises.

Virgin Voyages did not elaborate on any of its "surprises", though McAlpin said Virgin Voyages is committed to creating a "sophisticated ship and a transformational experience" for passengers to enjoy both daytime activities and "exciting nightlife".

Virgin announced on Tuesday that its first ship, which is set to enter service in 2020, will be adult-only, with only guests over the age of 18 welcomed aboard.

Virgin Voyages is a global travel brand committed to creating the world's most irresistible holiday.

The ship's official icon will be a topless mermaid.

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