Economy

Starbucks' holiday cups are here - and they aren't red

Starbucks' holiday cups are here - and they aren't red”

Starbucks' new holiday cups debuted Wednesday morning. They're not all that red this year. But the cup is intended for consumers to put their own stamp on it - it's more like a canvas to color than a completed design and it ncludes a tree, presents, and other holiday season imagery.

As the calendar turns from October 31 to November 1, it's time to pack away your Halloween costumes for another year and get into the festive spirit-because the countdown to Christmas is on.

In a press release, Starbucks creative director Leanne Fremar said, "This year's cup is intentionally created to encourage our customers to add their own color and illustrations".

However, this is the first year in recent memory that the cups aren't red.

The coffee chain's holiday cup for 2017 is a fairly plain white cup featuring the outline of various images, including two people holding hands. The internet responded, as the internet does. This year's version was illustrated by Jordan Kay of the Starbucks Creative Studio.

The coloring concept shows that Starbucks is taking a cue from some customers and employees who draw their own designs on its cups.

The holiday cup sleeves will be a bit different this year, too, with a theme of giving good. Seattle-based Starbucks Corp. says most of its US stores will have colored pencils for people to borrow.

Starbucks' holiday cups are back.



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