Hershey's releases first new flavor in 22 years

Hershey's releases first new flavor in 22 years”

After 20 years, The Hershey releasing a new bar.

On Wednesday, the company announced the new Hershey's Gold bar, which features peanuts, pretzels and caramelized crème. Instead of the usual rectangle-shaped pieces neatly placed in a row, the new bar is arranged in a puzzle-like formation.

"The buttery, sweet taste of Hershey's Gold bars provides an entirely new way for consumers to enjoy our brand", said Melinda Lewis, senior director/general manager, Hershey's Franchise at The Hershey Company. Hershey's says the bar is a response to trends that it says show "the rising popularity of crunchy multi-textured candy".

Hershey's released their first bar, in milk chocolate, in 1900, followed by Hershey's Special Dark chocolate in 1939 and Hershey's Cookies 'n Crème in 1995. Sweet and salty? We wholeheartedly approve.

It will roll out across the USA from December 1, to coincide with the 100 Day countdown to the PyeongChang 2018 Olympic Winter Games. We see a shiny, ahem, gold medal in its future.

The launch will be supported by brand ambassadors Apolo Ohno, the most decorated American Winter Olympic athlete of all time; Rico Roman, 2014 Paralympic Winter Games Gold medalist; and Simone Biles, five-time Olympic medalist.

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