Economy

Mobile holiday shopping visits in U.S. will surpass desktop for first time

Mobile holiday shopping visits in U.S. will surpass desktop for first time”

Cyber Monday will be a huge contributor to those sales, and is on track to become the biggest online shopping day in US history with $6.6 billion in online sales, a 16.5 percent increase over previous year.

Thanksgiving sales will also climb by 15 percent to reach $2.8 billion.

During the five-day period between Thanksgiving and Cyber Monday, U.S. consumers will spend $19.7 billion. The most anticipated gifts include Hasbro NERF guns, Nintendo Switch, Apple Air Pods and Sony PlayStation VR. Customers are still more likely to actually complete a purchase on desktop after looking on mobile, but that's changing. Huge unit growth seen in toys (39% vs 24% revenue growth) and apparel (20% vs 17% revenue growth), while jewelry trails (down 3% for both unit and revenue growth).

According to the latest Adobe Digital Insights report, which surveyed over 1,000 United Kingdom consumers, as well as over 4,000 from across the globe, United Kingdom shoppers are planning to spend more money online this than ever before this Christmas.

"This year's record-breaking online holiday shopping season is built on the strength of the big players", said Mickey Mericle, vice president, Marketing and Insights at Adobe. "If retailers can tap into the fun and joy of the season, and create a shopping experience that's easy and stress-free, they can secure a slice of holiday spending and drive loyalty all year round".

However, they'll have slightly smaller mobile conversion rates, at 1.6 percent vs 1.9 percent for smaller retailers. Additionally, the top toys from 2016 are capitalizing on their success with updated products that are expected to perform well this year, including Moose's Toys' Shopkins and Spin Master Hatchimals. Furniture and bedding prices as well as pet products are expected to see the steepest price cuts on Giving Tuesday with 12.8 percent and 21.7 percent respectively. Appliances, tablets and televisions are most likely to be out-of-stock on Thanksgiving Day, before seeing the largest discounts on Black Friday. This year will be the first when more USA consumers will start shopping in the middle of the season (Thanksgiving weekend through Cyber Monday) than will start late in the season (i.e. early December), reports The NPD Group.

More than half of visits to shopping sites - 54 percent - will come from smartphones and tablets, surpassing desktop computers for the first time, according to Adobe Analytics' annual suite of online holiday retail predictions.



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