Economy

Muralist travels Toronto to promote Subway's World Sandwich Day campaign

Muralist travels Toronto to promote Subway's World Sandwich Day campaign”

Every meal donated on World Sandwich Day will become part of the global Subway® movement and will be tracked through the Subway® "Live Feed" digital ticker in high profile areas around the world. For every submarine sandwich and 21-ounce drink purchased in-store on November 3, Subway will donate a free sandwich and the monetary equivalent of a meal to the charity.

To track the campaign's progress the brand will "pop up" a Subway Live Feed Headquarters Nov. 3 in New York's Madison Square Park.

Subway® New Zealand has partnered with national hunger relief charity KiwiHarvest as part of the initiative, which will assist 7 percent of New Zealand households classified as having low food security. "We want to ensure everyone has access to nutritious food".

Buy one meal and get two free - one for a friend and one for someone in need - on World Sandwich Day.

"Last year, our customers helped us make history with the largest single-day donation to Feeding America - 11 million meals", Greco said in the release.

World Sandwich Day celebrations will also feature artists displaying murals in Toronto and Montreal, and Subway team members sorting items at local food banks. "This year's unprecedented initiative will include thousands of Subway restaurants around the globe".

"We are passionate about the fight against hunger and are once again offering more than a free sandwich on World Sandwich Day; We are offering a chance to help feed Canadians experiencing hunger", Cristina Wells, senior marketing director for Subway Canada, said in a statement. This equates to 41 million people nationwide, including almost 13 million children and more than 5 million seniors.



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