YouTube Kids gets a new design and kid profiles

YouTube Kids gets a new design and kid profiles”

YouTube has introduced kid profiles, new parental controls and a new design for its kids-focused app that will start rolling to users today. Launched two years ago, it is seeing a refresh today that brings a "tailored" interface that adapts to a kid's age.

YouTube Kids is also giving children the option to set passcodes for their profiles in order to prevent intrusion from nosy family members. Fortunately, parents can easily override them in case codes are misremembered. The company says YouTube Kids has racked up over 70 billion views and has 11 million active weekly viewers in 37 countries. "Whether kids are watching Monster High, DC Kids, Lego, learning their ABCs, or picking up the latest tricks in Minecraft, we want YouTube Kids to help". Younger kids will see less text and more visual elements like characters and icons while older kids will get more content on the home screens. The app has come under fire in the past, for instance, for displaying ads for Coca-Cola and Oreos. YouTube Kids has rolled out a suite of new features, including colorful profiles and a dynamic layout that changes its appearance for individual users.

In the near future, the app should also be more engaging for tweens.

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