Argos kick off the Christmas 2017 advert campaigns with Santa's little helpers

Argos is opening two new regional warehouses and creating 500 new jobs as it gears up to expand its same-day delivery service in time for Christmas.

In a first for seasonal advertising, Argos has made a decision to pick three children to star in its annual Christmas TV advert, which will be broadcast nationwide.

From Tuesday 7 November, families can visit Facebook or Twitter and share an image of their child, with the hashtag #ReadyForTakeOff, to enter the pool of applicants. Three winners will be selected to appear on the TV advert for an entire day on the 10, 11, and 12 November.

The catalogue retailer says the advert 'features a futuristic rocket-powered super-sleigh ready to take off on its mission across the country.

The ad goes out on TV tonight (Friday 3rd November) in the ad breaks during Emmerdale at 7pm on ITV and Gogglebox at 9pm on Channel 4. The quick-thinking elf scans it in at the elf station to reveal its intended recipient on-screen, Tom, aged nine, whose family's gifts are departing from gate nine.

Instead it will just be a 60-second reimagining of the Argos distribution centre as an elf workshop.

"Our new Reading and Birmingham sites increase our Fast Track capacity across the United Kingdom significantly, which means we can get more products to more customers more quickly", Argos chief executive John Rogers said.

This year's Argos Christmas ad is, for the first time ever, giving children the opportunity to appear in the ad along with the retailer's troupe of elves helping Santa. "We and AllTogetherNow are particularly proud to help make Argos the first United Kingdom retailer to personalise its Christmas advert across both TV and social media - and we can't wait to see Argos fans everywhere become part of the action". Media buying was through PHD, PR through Hope & Glory and point-of-sale and digital display through PSONA.

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