Economy

Aldi brings back Kevin the Carrot for Christmas campaign

Aldi brings back Kevin the Carrot for Christmas campaign”

Loveable Aldi mascot Kevin the Carrot is returning to TV screens in the discounter's Christmas ad. When he arrived there, he had a quick nap and ended up dangling off a reindeer's antler, propelling Santa's sleigh through the sky.

The new 60-second ad, which was created by McCann UK, sees Kevin escaping his fate as a Snowman's nose before jumping on a passing train. In fact, eagle-eyed folk might have spotted Kevin on dating app Happn, where he's been since last weekend looking for love.

Kevin faces a risky journey across the table, navigating tumbling food and even witnessing a possible murder when a gingerbread man meets his untimely end as the train rumbles on through the night.

He then stumbles onto the luxurious express train to find him, and sees that the dining auto is laden with a sumptuous Christmas feast. These include Aldi Veuve Monsigny Champagne; artisan cheese and a Specially Selected Exquisite Rumburgh Farm whole turkey.

Adam Zavalis, marketing director at Aldi UK, says: "We launched Kevin previous year with the line, "heroes are grown, not born".

'And Kevin really did grow into our hero.

The TV ads will once again be narrated by actor Jim Broadbent, while the ad features music from the Edward Scissorhands soundtrack.

"This time around we're exploring more of Kevin's character and introducing the love of his life, Katie". Our customers took him to their hearts and enjoyed watching his escapades in the run up to Christmas. There, he spots Katie the Carrot in the middle of a grand holiday feast.

'We just had to bring him back again this year to help showcase our latest show-stopping festive range.

Aldi will be selling Kevin and Katie soft toys in stores from 23 November for £2.99, in support of the Teenage Cancer Trust.

Alid's Christmas advert will launch on ITV tonight at 7.15pm.



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