Economy

Google, Salesforce.com Forge Cloud Pact Targeting Enterprise

As part of their deal, Salesforce will offer Google's G Suite productivity applications free for up to one year to its customers who aren't already using them. In addition, Salesforce will add Google's cloud service to an existing list of certified partners for its clients that includes Amazon.com Inc.'s offering.

Announcing Google Cloud Platform as its "preferred public cloud provider" at its annual Dreamforce conference in San Francisco on Monday, Salesforce said the agreement will see a tighter integration between the two companies. Alphabet Inc.'s Google adds a new corporate channel to spread its products, while Salesforce gets help selling more of its services for managing customer relationships or handling marketing demands.

As part of the deal, Salesforce plans to use Google Cloud Platform infrastructure as a preferred partner to power the tech titan's global expansion. AWS will remain a "preferred" cloud provider for Salesforce, as it was when the two companies announced their partnership nearly a year and a half ago.

Salesforce also plans to use Google Cloud "for its core services as part of the company's worldwide infrastructure expansion", it said in the release. The deal includes a provision that will allow Salesforce customers that now don't use G Suite to use it for free for a year, the companies said.

Ryan Aytay, Salesforce's executive vice president of business development and strategic accounts, said that the company's integrations with Google's productivity software are deeper than those with Microsoft's Office 365.

World-wide revenue for the business of providing cloud infrastructure - that is, computing processing and storage service - hit $22.2 billion previous year, and is expected to climb to $67 billion by 2020, according to industry research firm Gartner Inc.

Google Cloud, meanwhile, is working to build credibility among corporations wary of committing to a company that has little experience supporting the technology needs of big companies other than its own.

Google in October also announced a pact with Cisco Systems (CSCO) to co-market cloud products to enterprise customers.

The new alliance ties key, complementary services in marketing analytics and cloud-computing. It's unclear if Salesforce has any plans to allow customers to dictate which cloud environment their information is stored in, however. Salesforce in turn will use G Suite as its email and productivity vendor. Quip Live Apps integration will Google Drive will be available in the first half of 2018 as will Google Analytics 360 and Salesforce combinations.



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