Economy

Paddington stars in the Marks & Spencer Christmas advert

Paddington stars in the Marks & Spencer Christmas advert”

Now; however, now we give you permission to feel all the Christmas feels, because the M&S Christmas ad has dropped, and starring the much beloved Paddington Bear, it is making us feel all sorts of nostlgic for our Childhood Christmases.

The advert's airing comes at a hard time for the retailer which is poised to release another set of grim figures when it reports for the half year on Wednesday.

In the 90-second short, Paddington mistakes a burglar for Santa and then sets about helping him somewhat unwittingly deliver presents.

Paddington 2 will be hugely popular with M&S customers (the only film more popular with M&S shoppers is The Best Exotic Marigold Hotel, apparently) and the retailer was thrilled when it was approached by producer Studiocanal to work on a Christmas ad featuring the marmalade-obsessed bear.

Scoffing the odd mince pie along the way, he innocently helps the thief embrace the true spirit of festive period and recognise the error of his ways. Listen to the brand new episode NOW in the link below.

The advert comes just ahead of the release of the movie Paddington 2 on November 10, which will see the bear unravelling the mystery of a thief.

M&S marketing director, Rob Weston said: "We wanted to create an ad that would stand out from the crowd, have broad appeal across all age groups and be fun".

To compound matters, retailers across the board have been stung by rising costs and falling consumer confidence as Brexit fuelled inflation hits the sector hard.

Marks & Spencer will be launching a £3 storybook to accompany the advert, with all proceeds going to children's charity NSPCC.

In-store signage will lead customers to dedicated Paddington shops within branches of M&S, which will stock 90 themed products, most of which will be in kidswear, though the character's favourite marmalade will be available in the food hall.



Like this

loading...
loading...

Latest


07 November 2017
IPhone X Camera 'Top Performer' for Still Images: DxOMark
Outdoors, exposures are outstanding, with great dynamic range, impressive skies, good fine detail, and punchy color rendering. You can check out the whole DxOMark review here and stay tuned to TechNave.com for the latest news and updates.

07 November 2017
SACP labels threats against Jacques Pauw's book 'violation of freedom'
De Klerk was responding to the agency after it served his clients a cease-and-desist letter last week. Instead, people who could afford to buy a book or the kindle version should do so, and delete the PDF.

07 November 2017
Nikkei ends at highest level since 1992 amid rising oil prices
Renesas Electronics rose 1.61 percent to 1,449 yen while chipmaker Rohm gained 1.22 percent to 11,550 yen. The Tokyo market rode a global stock market advance as USA stocks set another all-time high overnight.

07 November 2017
Sri Lankan motorists line up to buy gasoline amid shortage
The situation forced many commuters to turn to public transport, which was unaffected as it mostly runs on diesel. Ranatunga said that LIOC should have made arrangements for an alternative shipment which they had not done.

07 November 2017
Southwest Airlines Company (LUV) Posts Earnings Results, Beats Estimates By $0.01 EPS
The rating scale runs from 1 to 5 with 5 indicating a Strong Sell, 1 indicating a Strong Buy and 3 indicating a Hold. Also, Southwest Airlines Co. 463.31 million shares or 1.17% less from 468.79 million shares in 2017Q1 were reported.

07 November 2017
S&P Smallcap 600 Index Ishares (IJR)
Following long-term trends may help the investor see the bigger picture of what has been going on with a specific stock or sector. It can be extremely hard to decide when to sell, especially when data seems positive and most signs are pointing higher.

07 November 2017
Nyeri governor dead after horror accident while heading to city
The point of impact where Governor Wahome Gakuru's Mercedes hit a guardrail at Kabati on Thika Murangá road. Nyeri Governor Wahome Gakuru died on Tuesday morning in a road accident on the Thika-Murang'a Highway.

07 November 2017
Palace to Chief Justice: Resign
Malacañang on Monday called on Chief Justice Maria Lourdes Sereno to step down and spare the judiciary from further damage. President Benigno Aquino 3rd appointed Sereno, the first woman head of the judiciary, on August 25, 2012.

07 November 2017
Expedia, Inc. (EXPE) Stake Increased by Braun Stacey Associates Inc
State Board Of Administration Of Florida Retirement System has 0.07% invested in Expedia Inc (NASDAQ: EXPE ) for 178,068 shares. More interesting news about Mobileiron Inc (NASDAQ:MOBL) were released by: Fool.com and their article: "Why MobileIron, Inc".

07 November 2017
Kogi State Former Gov, Idris Wada Detained By EFCC
So far, the EFCC has quizzed a number of former governors and ministers over the Diezani bribe money. Wada who arrived the EFCC office around 12pm and was still in custody around 9 pm on Monday evening.