Economy

Paddington stars in the Marks & Spencer Christmas advert

Paddington stars in the Marks & Spencer Christmas advert”

Now; however, now we give you permission to feel all the Christmas feels, because the M&S Christmas ad has dropped, and starring the much beloved Paddington Bear, it is making us feel all sorts of nostlgic for our Childhood Christmases.

The advert's airing comes at a hard time for the retailer which is poised to release another set of grim figures when it reports for the half year on Wednesday.

In the 90-second short, Paddington mistakes a burglar for Santa and then sets about helping him somewhat unwittingly deliver presents.

Paddington 2 will be hugely popular with M&S customers (the only film more popular with M&S shoppers is The Best Exotic Marigold Hotel, apparently) and the retailer was thrilled when it was approached by producer Studiocanal to work on a Christmas ad featuring the marmalade-obsessed bear.

Scoffing the odd mince pie along the way, he innocently helps the thief embrace the true spirit of festive period and recognise the error of his ways. Listen to the brand new episode NOW in the link below.

The advert comes just ahead of the release of the movie Paddington 2 on November 10, which will see the bear unravelling the mystery of a thief.

M&S marketing director, Rob Weston said: "We wanted to create an ad that would stand out from the crowd, have broad appeal across all age groups and be fun".

To compound matters, retailers across the board have been stung by rising costs and falling consumer confidence as Brexit fuelled inflation hits the sector hard.

Marks & Spencer will be launching a £3 storybook to accompany the advert, with all proceeds going to children's charity NSPCC.

In-store signage will lead customers to dedicated Paddington shops within branches of M&S, which will stock 90 themed products, most of which will be in kidswear, though the character's favourite marmalade will be available in the food hall.



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