Buick LaCrosse goes upscale with new Avenir version

Buick LaCrosse goes upscale with new Avenir version”

Buick on Wednesday announced plans to extend availability of its Avenir luxury trim to the 2018 LaCrosse sedan.

The Avenir sub-brand is Buick's answer to customer trends, as the company has noticed people increasingly prefer more expensive versions.

As with the Enclave, Buick sees potential for the higher trim level because a majority of LaCrosse buyers already are loading up the vehicles with options.

"Nine out of ten LaCrosse buyers are choosing one of the top two trim levels - a customers are signaling they want more from Buick", said Duncan Aldred, vice president of Global Buick and GMC. To that end, Avenir adds more choice and luxury for buyers, with upgrades inside and out.

As expected Buick has unveiled the 2018 Buick LaCrosse Avenir, which joins Buick's new sub-brand following the debut of the Enclave Avenir earlier this year. Design traits include the new upper and lower grille with a model-exclusive mesh, bespoke 19-inch Pearl Nickel alloy wheels, or even a larger 20-inch set finished in Midnight Silver.

The Avenir badging spreads into the car's interior, specifically the headrests and sill plates.

The only powertrain available in conjunction with the LaCrosse Avenir is the 310 horsepower 3.6-liter V6 engine paired with General Motors' nine-speed automatic transmission. The list of equipment sedan includes the latest infotainment centre with navigation and panoramic sunroof and a package of security systems. But for those that want a bit more driving fun, a twin-clutch all-wheel drive system can be specified, as can continuous variable real-time dampening control - to stop the auto bobbing or rolling in the corners but without offering a bone-shaking ride on smoother tarmac. Seems to us that the Avenir would tilt far more to the "luxury" side of the equation if it added things like advanced safety technology, all-wheel drive or adaptive suspension to the standard list. The SUV pretty much offers similar enhancements.

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