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Disney Streaming Service Will Be Priced 'Substantially Below' Netflix, Says Bob Iger

Disney Streaming Service Will Be Priced 'Substantially Below' Netflix, Says Bob Iger”

Disney's standalone streaming service won't launch until late 2019, but CEO Bob Iger is already planning on making it cheaper than its burgeoning rival Netflix.

"That is in part reflective of the fact that it will have substantially less volume".

Currently, Netflix plans start at $7.99 per month and jump to $10.99 for HD and $13.99 for Ultra HD plans.

"It is our goal to attract as many subs as possible starting out".

The service, which will launch about a year after Disney's "ESPN Plus" streaming option, will be advertisement-free, said Iger.

Iger also said he was pleased to announce having signed Rian Johnson, director of upcoming film Star Wars: The Last Jedi, to develop what sounds like yet another trilogy of Star Wars-canon films, presumably after the current wave of films and stand-alones wanes in 2020. Pricing is still undetermined. The only problem is whether subscribers would willingly make the move from Netflix which hosts quite a number of content to Disney's streaming platform.

Disney shares are recouping early aftermarket losses, now down just 0.3%. He said ABC Productions could end up creating content for the Disney-branded service.

"We look forward to launching our first direct-to-consumer streaming service in the new year, and we will continue to invest for the future and take the smart risks required to deliver shareholder value".



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