Sci-tech

Humvee maker is suing Activision over Call of Duty success

Humvee maker is suing Activision over Call of Duty success”

Company AM General, which manufactures military vehicles Humvee, is going to court to deal with Activision Blizzard for illegal use of the trademark in the video game series Call of Duty.

An attendee stands in front of the "Call of Duty Black Ops III" video game poster at the Sony PlayStation booth at the Electronic Entertainment Expo, or E3, in Los Angeles, California, United States, June 16, 2015.

The High Mobility Multipurpose Wheeled Vehicle (aka the HMMWV or Humvee) is a four-wheel drive, light military truck that's been deployed in war zones in Iraq and Afghanistan. AM General said it has made more than 278,000 Humvees.

Activision has declined to comment, saying it does not discuss pending litigation. By 2016, Activision was touting over 250 million copies sold of the first-person shooter, and more than $15 billion in revenue.

Note that Call of Duty is the largest in the history of the franchise, created for game consoles. AM General says that the game franchise's success is due to the inclusion of the AM General licenses, making the consumers think that AM General is somehow connected to the games.

Humvee-branded vehicles have been used for more than three decades by the US military and in more than 50 countries, AM General said.

Recall, AM General also produces a civilian modification of an SUV worth over $ 60,000.



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