Economy

British supermarket responds to comments on Muslim family appearing in Christmas advert

British supermarket responds to comments on Muslim family appearing in Christmas advert”

Supermarket chain Tesco has launched its Christmas advertising campaign in the United Kingdom, which features a number of individuals and families preparing their festive Turkey feasts - but many Twitter users have not responded well to the diversity drive. It shows a number of British families as they prepare for the not always straight-forward task of cooking a traditional Christmas dinner.

For some, it seems that Muslim people featuring in a Christmas advert just isn't a realistic enough depiction of a holiday that also sees a large, bearded man from the North Pole deliver presents to every good child in the world.

United Kingdom supermarket giant Tesco however, an early entrant to the promotional fray in 2017, has reaped significant online for its seasonal offering - on the basis it features a Muslim family.

But some racist viewers complained because the advert features a Muslim family greeting each other with gifts ahead of the big day. "Tesco have lost my £".

Another wrote: "I can imagine there's gonna be a few complaints from veggies/vegans about the @Tesco "Everybody's Welcome" Christmas advert!" They do not celebrate CHRISTIAN festival!

A spokesman said: "Everyone is welcome at Tesco this Christmas and we're proud to celebrate the many ways our customers come together over the festive season".

"The supermarket added that the Christmas campaign "will celebrate the many ways we come together at Christmas, and how food sits at the heart of it all".



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