ESPN Launches 'SportsCenter' On Snapchat

ESPN Launches 'SportsCenter' On Snapchat”

Bristol, Conn. -based ESPN has had a Snapchat Discover channel since January 2015, one of 11 media brands to launch partners for the daily feature.

On the television side, we've seen SportsCenter go 24/7 on ESPNEWS, we've seen Scott Van Pelt and Jemele Hill and Michael Smith get their own personality driven shows, and ESPN try to turn SportsCenter:AM into a morning show.

The new short form show, the platform's first daily sports show, debuts today at 5 PM and will begin its regular schedule tomorrow with new shows available twice a day at 5 AM and 5 PM on weekdays, and once at 5 AM on weekends.

US sports broadcaster ESPN launched its flagship SportsCenter program on messaging app Snapchat on 13 November, reimagining the show that provides sports highlights and commentary into a short-form series. SportsCenter on Snapchat will be three to five minutes in length and will include a mix of the latest sports news, highlights and commentary. "Across the USA, U.K., France and Australia, we reach 70 percent of 18- to 24-(year-olds) every day", said Sean Mills, Snapchat's head of original content. "Now we have a new medium in mobile video - and there's a huge opportunity for a "SportsCenter' made for mobile, for the next generation of sports fans". While "SportsCenter" reinvented the way sports was covered when it debuted in 1979, it has faced the same recent ratings pressure as the rest of the TV industry. Cassidy Hubbarth, Elle Duncan, Cy Amundson, and Jason Fitz are listed by ESPN as other hosts that will work in a rotation for the SnapChat episodes of SportsCenter.

Each "SportsCenter" on Snapchat show will have a single host, who will delivering an opinionated perspective on current events and chatter. They'll dress more casually, their individual personalities will drive the shows' content, and the camera will be up close and personal. But the solo-host format means it will lack the snappy interplay among co-anchors of the long-running TV version, which has been a steady generator of sports-media personalities (not to mention a slew of catchphrases). ESPN signed a two-year deal with Snapchat for the show. ESPN will sell ads for the show and has a revenue-sharing agreement with Snap. "It's prominent placement, front-and-center, every day", Mills said. Network. Along with daily shows, Snap launched a joint venture studio with NBCUniversal last month to produce scripted shows to air on the app. The "magazine-y" video and photo content with graphics was in the general ESPN vein, according to Ryan Spoon, ESPN's senior vice president of social content. Users could swipe up on some images to read articles. It will also be hosted by a rotating group of ESPN talent.

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