Health Care

Sonakshi Sinha's Ittefaq earns Rs. 27 crore at BO

Sonakshi Sinha's Ittefaq earns Rs. 27 crore at BO”

One of the promotional posters of the film, shows Akshaye Khanna lighting up a cigarette, with no warning placed on it.

A strict compliance notice has been served to the makers of the whodunnit, Shah Rukh Khan, Gauri Khan, Karan Johar, Hiroo Johar and others for promoting smoking. "5,500 youth in India consume tobacco daily and Bollywood films have a lasting effect on youths". Additional Director (Health), Tobacco Control Department, S.K. Arora said, "The director, producer, actor, distributor and promoters of this film, along with the editors of various news agencies/other media, are liable to be prosecuted". "Ittefaq" is inspired by the 1969 film by the same name, directed by Yash Chopra and had Rajesh Khanna and Nanda in the lead roles. It is doing well at the box office.

However, the makers of the movie say that the movie is a thriller based movie and they all wanted to keep the suspense under the wraps and that is the main reason they have not promoted the movie much.

Just shortly after the release of Sidharth Malhotra-Sonakshi Sinha starrer "Ittefaq" (2017), the makers have been sent a legal notice for encouraging smoking. The murder mystery drama has received a positive response from the audience as well as the critics. Director Abhay Chopra has put the story to the point, keeping it short and crisp. The movie released on November 3.

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