Sci-tech

You can now find concert tickets from Ticketmaster under YouTube music videos

It's quite likely this will also apply to music videos with claimed ownership by artists and labels long before most modern YouTube content rules were in place.

A view of "upcoming shows" will appear in the YouTube app below each connected video. Viewers can then select a show and, "with a simple click", open a new window to buy tickets from Ticketmaster.

The new integration will undoubtedly tap into a huge market given the popularity of the video platform.

However, Ticketmaster's deal is not exclusive to YouTube - the company previous year integrated with Spotify for ticket sales as well.

Earlier today, YouTube (NYSE: GOOG) announced a partnership with Ticketmaster, a move that will have the Google-owned social video network streamlining the ticketing experience.

YouTube has announced a partnership with Ticketmaster that will see tickets for artists' USA concerts promoted within their official videos.

YouTube is partnering with Ticketmaster to feature links to purchase tickets for artists' upcoming USA tour dates below their official music videos. "And, with live concerts becoming a bigger driver of revenue for artists, we want to help artists reach those fans, keep them updated about upcoming shows, and sell more tickets".

It's worth stressing here that this doesn't mean tickets will be available next to any music-related video on YouTube - those grainy fan-shot clips won't be used to sell tickets to the next gig on a tour.

"We're just getting started".

The fruits of a new agreement between YouTube and Ticketmaster will, at first, only be seen in the United States, but the plan is to spread the initiative into other territories.

The video giant added that it will soon roll out the feature to all artists who have Ticketmaster shows in North America - and eventually plans to expand the ticket listings globally.

"As part of our ongoing commitment to support artists, we'll continue to find additional ways to make meaningful fan and artist connections", said the company.



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