Economy

Walmart and Lord & Taylor are teaming up, here's how

Walmart and Lord & Taylor are teaming up, here's how”

Wal-Mart has announced a new partnership with Lord & Taylor in the aim of bringing the United States fashion retailer's clothing brands to its ecommerce platform. They would start selling their premium fashion merchandise at Walmart coming spring.

Wal-Mart Stores Inc (NYSE:WMT) has entered into a partnership with upscale retailer Lord & Taylor to offer the latter's fashions on Walmat's website, in a sign that the largest retailer on earth wants to shed its unfashionable image. Wal-Mart seeks to establish itself as an online fashion destination, Denise Incandela, head of fashion for Walmart U.S. e-commerce, said in an interview.

"We see customers on our site searching for higher-end items, and we are expanding our business online to focus on adding specialized and premium shopping experiences, starting with fashion", Incandela says.

Lord & Taylor seems equally excited about the change. The partnership provides Walmart.com more premium products, and it brings in a crowd that normally doesn't shop there: millennial customers.

The giant retailer has partnered with the department store Lord & Taylor to "create a premium fashion destination on Walmart.com", Denise Incandela, head of fashion for Walmart's United States e-commerce business, said in an announcement.

The department brand now joins other Walmart fashion partners like Modcloth, Bonobos, and Moosejaw. That's what we call a win-win.

It's like Christmas came early, but in this case, you can actually prep for the holidays while enjoying the news.



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