Economy

McDonald's Brings Back Dollar Menu For Its US Outlets

McDonald's Brings Back Dollar Menu For Its US Outlets”

According to reports by St.Louis Post Dispatch the fast food chain has taken the decision to compete with deals brought in by competitors like Yum Brands Inc.'s Taco Bell to Dunkin' Brands Group Inc. Instead, it will be called the $1, $2 or $3 menu.

Think saltier... Yes, after teasing this summer that the McDonald's Dollar Menu would be making a comeback in 2018, the fast food giant has finally unveiled the new look of the once-popular low-cost menu that the chain officially axed back in 2013.

McDonald's $1 $2 $3 Dollar Menu is the latest in the company's evolving value proposition for budget-minded customers. Similar to some of the burger brand's other recent specials, this reincarnation of the classic offer instead has items priced in multiples of a dollar from $1 to $3.

According to the company, all of the value menus are created to protect franchisee margins.

The new menu includes the debut of a new chicken sandwich as the USA fast food giant tries to woo customers from rivals such as Yum Brands Inc's Taco Bell to Dunkin' Brands Group Inc.

Offering cheap eats has been a winning strategy for the world's largest hamburger chain.

"You always have to have value as part of the equation", Chris Kempczinski, president of McDonald's U.S., said in an interview.

"They are really killing it with dollar beverages and the McPick 2", said Mr Goldin, who added that value remains a key driver of traffic to fast-food restaurants - even as the economy improves and diners have more disposable income.

Elsewhere, Taco Bell regularly rotates the roughly 20 items on its $1 value menu.

"They are really stuck in a value trap", Mr Goldin said.



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