Google adds more photos and related searches to Featured Snippets results

Google adds more photos and related searches to Featured Snippets results”

Having added the "related searches" feature nearly a decade ago, Search today is able to do much more than it was originally catered towards. Using algorithms, these are "quick, relevant" answers to your search query that you would find on the web. Searches might surface data from your email, past purchases, and more.

"Search is not just about answering your questions - it's also about discovery", writes Galvez, who goes on to say the updates are meant to help searches further explore the topics they are researching. With the improved Featured Snippet, you'll see more pictures along with with some recommended related links. For example, if you are looking up information about skiing (perhaps to prepare for the 2018 Olympic games), you might see some related searches pop up in the Google Knowledge Panel on that subject, directing you to downhill skiing, snowboarding, and more. Instead of diving into various websites after a search, Google wants to serve the information it thinks you're after.

Suggested content is also being rolled into Search with a more expansive selection of topics that could easily draw the user into a loop.

Previously, Google Search might have displayed a text article relating to the topic, or maybe an image.

For example, if a user searches "Neymar" followed by "Lionel Messi", Google Search will recognise they're searching for current soccer players, and will offer searches it says are "related to Neymar and Lionel Messi".

Google Search featured snippets.

Google cautioned an in-person assessment is essential to diagnosis of PTSD, but the commonly-used screening tool gives you important information you can bring to your doctor's appointment.

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