Economy

Amazon Australia Launch: Will It Succeed?

Amazon Australia Launch: Will It Succeed?”

In 2018, Amazon also plan to take on the country's largest supermarket chains with their brand AmazonFresh, offering delivery services for fresh food online.

Amazon, a Seattle-based company, has expanded far beyond its roots as a digital bookstore, moving into the groceries and other retail sectors as well as cloud computing, streaming video, artificial intelligence and more. Some of the technology brands already selling on the Amazon Marketplace in Australia include HP, Lenovo, Acer, Asus, Microsoft, Cisco, D-Link, Linksys and Kogan.

Neto CEO, Ryan Murtagh, said Amazon and online marketplaces were a strategic opportunity for retailers.

United States internet giant Amazon launched in Australia Tuesday with retailers scrambling to cut costs and boost their online offerings as they brace for an expected shake-up of the sector.

But not everyone is happy about the e-commerce platform's expansion into Australia.

"We believe Amazon's full entry into Australia will likely be a success", UBS analysts said in a note ahead of the launch, adding that Australia was an "attractive market where online is under-penetrated".

While online shopping makes between 8% and 13% of aggregate retail sales in the country, this is forecasted to increase to A$31.4bn by 2022, more than a 50% rise from A$20bn. Their 24,000-square-meter warehouse in the outskirts of Melbourne will offer 23 consumer categories ranging from books, electronics, clothing, home improvement, kitchen goods, health and beauty and baby products, reports Xinhua news agency. "Amazon's arrival means many things for Australian retail, it means growth, opportunity, and employment". According to analyst firm, Gartner, this can be achieved through initiatives such as implementing merchandise optimisation applications, real-time specific customer offers, customer-centric merchandising and marketing, and life cycle pricing optimisation.



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