Science

Instagram tests standalone messaging app called Direct

Instagram tests standalone messaging app called Direct”

"We want Instagram to be a place for all of your moments, and private sharing with close friends is an important part of that", Hemal Shah, an Instagram product manager, told me.

Instagram-The photo sharing application is working on a derivative messaging application called Direct, which would eventually be removing the built-in direct message facility within the main application.

However, if Instagram launches Direct globally, of which it as of now has no schedule for doing, the feature could deliver the parent company, Facebook a third famous social media platform in the form of a messaging tool, in comparison to the already available and popular Messenger and WhatsApp.

It will soon be made available on Android as well as iOS presently in six mentioned countries, which are Chile, Israel, Italy, Portugal, Turkey, and Uruguay. Direct comes with three sections: the inbox, the camera and the profile screen. Direct opens to the camera app (much like Snapchat). You'll have the option of taking either a photo or video and adding your own effects and filters, with some even being exclusive to the app including a superimposing mouth and censor bleeps at random times. For starters, it's another big step in Instagram's metamorphosis from photo sharing site, to broader social networking platform.

Direct has some 375 million users as of April, which is one good reason for Facebook to want to turn it into a standalone app.

"Camera-first", huh? That sure sounds a lot like Snapchat. The page to the left is where you'll find all of your account/app settings, and the one on right is home to your inbox of ongoing conversations. Once these apps are separated, the same can be said about swiping to the right in the main Instagram app. You can even go further and swipe to the right once more to open Instagram. Hopefully, the same thing doesn't happen to Instagram Direct. A similar feature is also present in the Instagram app to quickly jump into Direct. Now, it has grown to 1.3 billion users, as pointed out by Business Insider.

That makes sense. Just look at Facebook Messenger, which was first released in 2011, and made the default mobile messaging experience since 2014.



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