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The color of 2018 is .... Ultra Violet

The color of 2018 is .... Ultra Violet”

Next year, everything's gonna be purple. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.

Here's hoping 2018 is as bright as the color that represents it.

Choosing a color for the entire year is not as easy as it sounds.

Pantone announces a new colour of the year every December, based on trend-forecasting research from the Pantone Color Institute.

Pantone describes it as "an enigmatic purple shade that evokes the inventive spirit and imaginative thinking that challenges the status quo".

"We are living in a time that requires inventiveness and imagination".

2017's color was Greenery.

Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now.

It claims that Ultra Violet is already being put to use by a range of innovative tech and business companies.

"It's truly a reflection of what's needed in our world today", said Laurie Pressman, vice president of the Pantone Color Institute.

The Pantone Color Institute is the consulting arm within Pantone that forecasts global color trends, advises companies on color in brand identity and product development, and on color assurance programs. You're guaranteed to see this color popping up in home design and interiors.

"There is a sense of optimism and confidence in this color", Murphy said. "For a regal, energizing look, pair it with lighter, contrasting blues and terra cotta oranges".



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