Science

Amazon extends olive branch towards Google, plans to stock Chromecast

Amazon extends olive branch towards Google, plans to stock Chromecast”

Google has yet to respond to Amazon resuming Chromecast sales.

An Amazon spokeswoman said on Thursday the standard Google Chromecast video streaming stick, along with the Ultra model that can stream 4K video, will return to Amazon's online store.

In the market for a new Google Chromecast or Apple TV media streamer for yourself or someone else this holiday season?

Alphabet Inc's Google said last week it would block YouTube from Amazon's Echo and Fire TV devices. Throughout all of these moves, Google has pretty much just stayed the course and focused on selling their goods and services.

However, as relations have become increasingly frosty between the parties, culminating most recently with Google's decision to remove YouTube support from the Amazon Echo Show, it appears the retail giant has accepted that it needs to play nice. The company cited some licensing violations as well as a "lack of reciprocity" from Amazon. Basically, it appears Google decided they had enough from Amazon. Hopefully, those will be available for sale (and Prime shipping!) in the near future. Possibly someone in Amazon figured out that they may be cutting off access to potential customers by limiting platform availability.

In a statement to The Verge, Google revealed that it is engaging in "productive discussions" with Amazon about the YouTube issue. Amazon Prime Video was also made available on Apple TV in recent days, so maybe we can hope that Prime Video will also come to Chromecast in the future.

It has been a couple years since Amazon stocked rival streaming devices from Apple and Google but it has apparently lifted the ban on the products as listings for several products are now on the retailer's website.

"We've been trying to reach agreement with Amazon to give consumers access to each other's products and services", Google said at the time.



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