Science

Apple increases prices of iPhones, ex-SE, after duty hike

Apple increases prices of iPhones, ex-SE, after duty hike”

However, the cost of the iPhone SE remained unchanged because it was being assembled in the country since June.

Apple is now manufacturing the iPhone SE model at its Bengaluru facility, due to which the price of the device is not being increased.

The increase that became effective early morning today has made priciest model like the iPhone X 256 GB dearer by Rs 3,000-3,500, to Rs 1,05,720.

"Some investors may conclude this relates to better sales momentum for the X", wrote Ackerman, "but we are increasingly concerned that demand has been below initial expectations as users appear to have gravitated toward the previous iPhone models". According to NDTV, the 64GB storage variant of the iPhone X is now priced at Rs. 92,430 which is Rs. 3,430 higher than the launch price of Rs. 89,000.

Apple Stock

The iPhone 8 Plus has gone through a similar transformation, vending at Rs 75450 (64GB) and Rs 88750 (256GB). With the increase in 3.7 percent for the iPhone 7 and 3.5 percent for the iPhone 7 Plus, the smartphones will now be available at a starting price tag of Rs 50,810 and Rs 61,060 respectively. The price hike has also affected the two-year-old iPhone 6 model, which is now available for Rs 30,780 (32GB model).

Here's the list of new price of iPhones.

The objective of this move according to the government was to curb the tendency to import and to encourage manufacturing in India as part of the Make in India initiative. According to a report from Bloomberg, citing Cowen analyst Karl Ackerman, who seems to suggest that the company's much-hyped iPhone X isn't selling well as Apple would have hoped for.

Apple is now assembling iPhone SE model at its Bengaluru facility with Wistron Corporation, its Taiwanese manufacturing partner.



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