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Tweet This: Weight Watchers Signs DJ Khaled As Social Ambassador

Tweet This: Weight Watchers Signs DJ Khaled As Social Ambassador”

Will it get an even bigger bump from DJ Khaled?

"DJ Khaled has an incredibly authentic drive and passion to inspire others through his wellness journey and experiences on WW Freestyle", said Mindy Grossman, President and Chief Executive Officer, Weight Watchers International, Inc. Weight Watchers shares soared almost 300% in 2017.

Former talk show host Oprah Winfrey owns a 10 percent stake in Weight Watchers, and has appeared in ads saying she lost more than 40 pounds on the company plan while eating pasta and tacos.

"Weight Watchers is all about being great and being your best self", Khaled said via a statement. "Being healthier is not just about weight anymore". "#2018secured what I love about this it's a life style and I still can enjoy at the same time ride wit me though this journey", he added.

The company added that DJ Khaled will work with a Weight Watchers coach and use its mobile app to keep track of his fitness and health goals.

Khaled has already shared a number of posts of his new year's resolution that sees him hitting the gym, jet skiing, indulging in Weight Watchers approved meals and of course hanging with his son, Asahd.

His new role will find him documenting his weight loss journey with his loyal followers on all of his social media platforms.

Weight Watchers hopes signing DJ Khaled will also boost its new WW Freestyle program, which expands its famous "zero points" offerings beyond fruits and vegetables to things like eggs, beans, chicken and seafood.



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