Nokia May Re-Launch the Asha Brand as HMD Global Acquires Trademark

Nokia May Re-Launch the Asha Brand as HMD Global Acquires Trademarkā€

HMD Global brought back the Nokia brand into smartphone market past year and launch quite a few smartphones and are now looking forward to launching the first Android Go Smartphone called the Nokia 1. Now a new report is pointing towards the brand releasing a completely new series of phones in the coming months.

Nokia/HMD have been rumoured to be producing an Android Go phone already, previously dubbed the Nokia 1, could this hit the market with Asha branding? Based on Android 8.0 Oreo, the Go edition is a stripped down, resource-friendly version of the operating system that would let phone makers launch sub-$30 smartphones. Even though Asha label under Nokia was synonymous with affordable smartphones at a time when budget smartphones was merely an idea.

LoveNokia was the first one to spot that the trademark for the "Asha" branding has been transferred to HMD Global. It is worth noting here that neither the trademark information at EUIPO nor HMD Global has so far confirmed any details regarding the Asha brand label.

Even so, it's not going to be an easy battle. Now, new leaks have revealed the first live images of the upcoming entry-level smartphone from Nokia.

As part of Android Go OS optimisation, Nokia 1 will run apps like Files Go, Google Go, Maps Go and YouTube Go, among others to take up 50 percent less space, giving users more room for other things like music and photos. The camera and flash cutout are in a protruding oval module and has the "Nokia" branding in the centre. and the Nokia 1 will likely feature a 720 x 1280-pixel IPS LCD display, 1GB of RAM, 8GB of storage.

If you are waiting to upgrade your feature phone to a 4G-smartphone, 2018 is going to have plenty of options.

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