Roku to Roll Out Voice-Activated Digital Assistant

Roku to Roll Out Voice-Activated Digital Assistant”

The Roku Entertainment Assistant will form part of Roku Connect, a platform being developed by the company that allows smart speakers, soundbars and other entertainment devices to be connected together wirelessly to form a kind of interconnected home entertainment platform. These include its new wireless audio platform, Roku Concert, and its own digital assistant, dubbed the Roku Entertainment Assistant. The companies plan to unveil that initial device next week at CES.

The organization will likewise take off something many refer to as Roku Connect programming, which will have an equipment prerequisite and will empower different manufacturers to fabricate items that associate with Roku's TV-driven framework. Today, Magnavox is joining the ecosystem and will launch a range of Roku TVs in the Spring. As of the finish of September 2017, one of every five smart TVs sold in the United States and Canada were running on Roku's working framework, Roku stated, refering to outsider research information. Dubbed "Roku Entertainment Assistant", the software will be optimized for home entertainment (unlike most other virtual assistants, which typically have a much broader series of use cases).

From that point forward, eight TV brands have begun offering Roku TVs in North America.

Roku hopes to have the voice assistant up and running by this fall, pushing it out first to "most Roku TVs and players", says the company But the first device under the new Roku Connect system will be unveiled at CES next week. Amazon, which marked down its entry-level Echo Dot smart speaker to $29 for Christmas, says it sold "tens of millions" of Alexa-enabled devices over the holidays. The company did not provide a reason for the delay.

Roku has announced several big changes that underscore the company's own push into the smart home market.

"I don't think [Roku is] a threat at all", said Adam Marchick, CEO of VoiceLabs. Roku devices have had voice search for some time, but they've been limited to looking for content rather than controlling devices or getting additional information. And in November, Variety broke the story that Roku recently spent $3.5 million on the acquisition of Dynastrom, a Danish multi-room audio startup that was key to building out its new audio initiative. Once it arrives, customers will be able to use it in a way similar to other voice assistants by using the hot words "Hey Roku".

ROKU Connect will allow speaker manufacturers to build products that will integrate into the ROKU ecosystem without any royalty fees
ROKU Connect will allow speaker manufacturers to build products that will integrate into the ROKU ecosystem without any royalty fees

The Nvidia Shield streaming box already has Google Voice controls, he told TechNewsWorld.

However, it would be hard to make a big dent into Amazon or Google's market position, he told TechNewsWorld.

Amazon and Google also offer streaming sticks, the Chromecast and the Fire TV Stick, respectively, which compete directly with some of Roku's products.

With an instant ecosystem, it seems that Roku's voice strategy could quickly catch up with Google, Amazon and Apple.

Roku is a top dog in the streaming video world. You can't use modern conveniences - like your voice - to make it all automatically work.

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