Sci-tech

Amazon's Alexa strategy hinges on everyday items - even toilets

Amazon's Alexa strategy hinges on everyday items - even toilets”

The announcement, made at this year's Consumer Electronics Show, marks a significant step forward for the Japanese automaker.

Toyota says its Alexa integration will allow for voice control of vehicle functions, such as climate control, while still offering Alexa's full suite of voice control options.

"Voice services are rapidly becoming more popular and through our integration with Amazon Alexa, Toyota and Lexus customers will soon be able to easily speak to Alexa in their cars while on-the-go", said Zack Hicks, senior vice president and chief information officer of Toyota Motor North America and chief executive officer and president of Toyota Connected.

"This makes Toyota and Lexus vehicles among the first to bring the convenience of Alexa into the auto and onto the road", said Zack Hicks, senior vice president and chief information officer at Toyota Motor North America and CEO of Toyota Connected. Alexa has proved to be compatible with many smart devices and will be an easier way to connect your home than trying to hack together a solution with several different apps or assistants. With Alexa, customers can simply ask for directions, control entertainment, get the news, add items to a shopping list, control their smart home while on the road, and more.

Last November, the tech giant also announced a suite of Alexa-enabled office tools. PC makers like HP, Asus and Acer will integrate Amazon Alexa in their respective models such as HP Pavilion Wave, Asus ZenBook/VivoBook and Acer Spin, Switch, Swift and Aspire.

Toyota, a company that habitually spars with Volkswagen for the title of world's largest automaker, is among the few that stubbornly refuse to offer Apple CarPlay or Android Auto in any of its products.

Amazon has similar arrangements with other carmakers such as Fiat Chrysler Automobiles NV, Nissan Motor Co., Hyundai Motor Co., Daimler AG, BMW AG and Ford Motor Co.



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