Economy

Tickets to Taylor's Reputation Tour Are Not Selling Swiftly

Tickets to Taylor's Reputation Tour Are Not Selling Swiftly”

Swifties rejoice: Taylor Swift's management team offered excellent news to the singer's verified fans on Wednesday, with the announcement of new dates on the stadium tour for her latest album, Reputation, and how they can obtain tickets.

The venue reported that now, she is set to perform a second show while in town, scheduled for the day before. What Ticketmaster wants to avoid is having all the tickets sell out in seconds and then have fans turn to sites like StubHub for available tickets.

Tickets for the third show, on July 22, will go on sale on January 31, the stadium said.

Ticketmaster's Verified Fan programme has also been blamed for its stringent measures stopping scalpers from purchasing tickets.

The Reputation tour arrives in Texas Sept. 29 when Swift plays NRG Stadium in Houston. This is contrary to the sales from her 1989 album tour in 2015, which reportedly sold out in minutes. This is thanks to her diehard fans that paid a premium for the best tickets available at her concerts.

The New York Post suggests would-be concert-goers have been affected by high prices.

Not only is she playing in bigger stadiums this time around, but premium ticket prices are higher compared to her previous concerts.

A glimpse at MetLife Stadium's availability for the July 20 and July 21 shows echoes what the source told the newspaper.

The reason she is about to earn lots of money from the tour is thanks to a new strategy. Turns out that the upcoming Reputation tour... may not match those numbers. The cheapest ticket for that show is now going for $164 on Ticketmaster.

The tour kicks off in Arizona on May 8.



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